Car Lot Management software from InFocus Computer Associates Ltd

A recent study by Cyber Dialog found that 53% of Americans looking to change their cars used the Internet for information, 38% of which visited local dealer sites. With almost 40% of British homes - an average of 9.4 million - online across Britain, it's more important that ever that car dealers can provide potential customers with a reason to visit their premises. One of the biggest obstacles that local dealers face is the cost of maintaining a web presence, in an industry where a site is out of date as soon as a sale is made, or a car purchased.

Up to now, the local dealer has had two choices - maintain the site themselves or employ a web designer or agency to look after it. The first option is time-consuming and requires in-depth knowledge of IT, the second can be expensive, especially if frequent updates are required.

A new system from InFocus Computer Associates in Stratford-on-Avon is changing all that. This innovative package allows the dealer to update their web site with the press of a button, as often as needed.

It's easy to create an entry in your database, simply enter the details of the car. These details can then be displayed on your website, or printed out as an information sheet for potential customers. New entries can be updated to your web site immediately, or at a later date.

Photographs can also be added to each listing, which enhance your web site and can also be printed on information sheets.

As the dealer, you are in control of what appears on your web site, and you can change it as often as you wish. You are only charged an annual administration fee.

You only need a PC with an internet connection (you are connected for only a minute to update the entire site) to use this system. If you have a web site it can be modified easily to accept your listings, or we can design a new site for you. You could be using this system within days, and prices start as low as £300 per year! The software can be customised to fit your business - you'll be amazed at how easy it is.

How to take the next step! Take a look at Demonstration Site 1 and Demonstration Site 2 to see for yourself what can be achieved, then contact Clive on 01789 522666, or email info@hagleyconsulting.com for more details.


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